How banks can boost purchase volume on their credit cards with digital receipts

Unlike most lines of business at the bank, the cards division doesn’t have much latitude when it comes to hitting ROI targets. Your revenues depend almost entirely on net interest, interchange fees, and late fees. Customers are segmented in Cartesian categories based on spend (high, low) and payment behaviour (before due date, after due date,…

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How digital receipts can drive personalization for banks

This is a syndicated post. You can find my original post on LinkedIn 2016-11-29 43% of customers believe their primary bank does not understand their needs. (Cisco, 2016) We’ve all come home to stuffed mailboxes filled with offerings for a card we already have, or for a mortgage we don’t need. At best, people toss the mail in…

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