Tag: personalization

The 5 ways banks can profit from customer segmentation

For the most part, the power of microsegmentation is talked about through the following marketing lens: refine personas to understand behaviour so that you can […]

Grappling with GAFA: The Need for a Data Revolution in Financial Services

“It is imperative that banks consider mobile enhancements in tandem with personalization efforts. Singularly pursuing a clean digital experience would be missing the point entirely.” […]

Grappling with GAFA: The Need for a Data Revolution in Financial Services

A digital experience without personalization is missing the point.  Bank executives have a dilemma: while 64% of them want to extend their relationship with their […]

[Infographic] How well do banks know their customers?

In an era where the customer is king and personalization drives business value, the banking industry has been slow to achieve the level of data […]