The 5 ways banks can profit from customer segmentation

For the most part, the power of microsegmentation is talked about through the following marketing lens: refine personas to understand behaviour so that you can address customer needs in a relevant way that will increase their likelihood of saying  “yes” to whatever you’re selling them. But microsegmentation isn’t just a way for financial marketers to…

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[Infographic] How well do banks know their customers?

In an era where the customer is king and personalization drives business value, the banking industry has been slow to achieve the level of data liquidity they need in order to stay relevant. In this infographic, we explore: The current data landscape in banking, and the problems it poses in terms of customer experience, sales,…

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