We couldn’t agree on the best dim sum, so we dug into the receipt data

The rich, item-level data that’s on receipts gives you access to sophisticated customer insights. In this blog, we decided to have some fun exploring the possibilities of receipt data using our own restaurant receipts!

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The 5 ways banks can profit from customer segmentation

For the most part, the power of microsegmentation is talked about through the following marketing lens: refine personas to understand behaviour so that you can address customer needs in a relevant way that will increase their likelihood of saying  “yes” to whatever you’re selling them. But microsegmentation isn’t just a way for financial marketers to…

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