Grappling with GAFA: The need for a data revolution in financial services

A digital experience without personalization is missing the point.  Bank executives have a dilemma: while 64% of them want to extend their relationship with their customers and be an ever-present brand in their lives, only 1% of them think they're good at delivering personalized experiences. This report will explore how personalization is impacting the bank-customer … Continue reading Grappling with GAFA: The need for a data revolution in financial services