Tag: banking

The 5 ways banks can profit from customer segmentation

For the most part, the power of microsegmentation is talked about through the following marketing lens: refine personas to understand behaviour so that you can […]

Grappling with GAFA: The Need for a Data Revolution in Financial Services

“It is imperative that banks consider mobile enhancements in tandem with personalization efforts. Singularly pursuing a clean digital experience would be missing the point entirely.” […]

Grappling with GAFA: The Need for a Data Revolution in Financial Services

A digital experience without personalization is missing the point.  Bank executives have a dilemma: while 64% of them want to extend their relationship with their […]