The 5 ways banks can profit from customer segmentation

For the most part, the power of microsegmentation is talked about through the following marketing lens: refine personas to understand behaviour so that you can address customer needs in a relevant way that will increase their likelihood of saying  “yes” to whatever you’re selling them. But microsegmentation isn’t just a way for financial marketers to…

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Grappling with GAFA: The need for a data revolution in financial services

A digital experience without personalization is missing the point.  Bank executives have a dilemma: while 64% of them want to extend their relationship with their customers and be an ever-present brand in their lives, only 1% of them think they’re good at delivering personalized experiences. This report will explore how personalization is impacting the bank-customer…

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