Webinar: The lifetime value of digitally engaging the self-employed

On March 6, Sensibill hosted a webinar with American Banker and Javelin Strategy and Research. We discussed the rising self-employed segment, and what is means for banks’ digital banking strategies.

Read More

Infographic: How the self-employed can drive banking revenue

The thriving self-employed segment means big opportunity for banks. But how many microbusinesses and self-employed professionals are hiding in personal banking accounts?

Read More

Mind the gap: How banks have neglected the self-employed (and how to turn it all around)

As the workforce shifts increasingly to self-employment, traditional banks are scrambling capture the segment. What went wrong in the past and how can banks repair their relationship? Learn more in this blog.

Read More

CEO spotlight: Big banks and their role in the freelance revolution

Today, 36% of the American working population does some form of independent work, veering away from the traditional 9-to-5 work arrangement on which America’s post-industrial economy was founded. Between traditional freelance workers, contractors, on-demand service workers and moonlighters, 57.3 million Americans are self-employed in some capacity; and this workforce is outpacing the overall U.S. workforce growth three times over.

Read More

CEO spotlight: Sizing up the real threat of challenger banks

Does the onslaught of challenger banks on the UK banking scene spell disaster for incumbents? Or is it just a lot of hype? One thing is certain, banks can’t afford to lose the SME and self-employed segments if they want to survive.

Read More

Corey Gross discusses “Reimagining Banking’s Role in a Micro-Enterprise Economy” in webinar with RBS

In 10 years, self-employment is expected to outpace salaried work, meaning that most individuals will behave like business owners. In the UK alone, sole proprietorships and micro-enterprises make up 96% of businesses. European banks could open up billions in new revenue streams by 2028 if they reimagine their roles from financial services providers to business partners.

Read More

The jobs-to-be-done of receipt management

I’ll be honest: getting people excited about receipt management isn’t always easy; it’s not buzzy or sexy, but to freelancers and small business owners who spend hours a week sifting through receipts at the expense of growing their business, it’s a lifesaver. As a product marketer, I work with our bank partners to understand and…

Read More

The 5 ways banks can profit from customer segmentation

For the most part, the power of microsegmentation is talked about through the following marketing lens: refine personas to understand behaviour so that you can address customer needs in a relevant way that will increase their likelihood of saying  “yes” to whatever you’re selling them. But microsegmentation isn’t just a way for financial marketers to…

Read More

Banks need to get smarter with customer targeting

With personalization being the buzzword of the year, we’ve all glossed over one important point: a personalized experience doesn’t necessarily mean a wholly unique experience – it’s a byproduct of sophisticated segmentation. “If you and I buy the same books off of Amazon, we will both get targeted with the same book recommendation the next…

Read More

[Infographic] How well do banks know their customers?

In an era where the customer is king and personalization drives business value, the banking industry has been slow to achieve the level of data liquidity they need in order to stay relevant. In this infographic, we explore: The current data landscape in banking, and the problems it poses in terms of customer experience, sales,…

Read More

Small business banking customers and the middle child syndrome

What do small business banking customers and middle children have in common, you ask? In a word: overlooked. With corporate banking customers getting the white-glove service, and retail customers getting the latest cool gadgets, small business banking customers often get forgotten. Which hardly seems fair, considering that small and medium-sized business customers (SMBs) represent a big portion of banking revenue pools,…

Read More

How banks can boost purchase volume on their credit cards with digital receipts

Unlike most lines of business at the bank, the cards division doesn’t have much latitude when it comes to hitting ROI targets. Your revenues depend almost entirely on net interest, interchange fees, and late fees. Customers are segmented in Cartesian categories based on spend (high, low) and payment behaviour (before due date, after due date,…

Read More

Here are the 5 things I tell fintechs who want to partner with banks

This is is a syndicated post. You can find my original post on LinkedIn 2017-01-11 So you’ve got a billion-dollar idea that you think will revolutionize financial services? You’re not alone. Truth is, there’s no shortage of fintechs pitching “must-have” groundbreaking products to banks that never even make it through the bank’s pipeline. The ideas and…

Read More

How digital receipts can drive personalization for banks

This is a syndicated post. You can find my original post on LinkedIn 2016-11-29 43% of customers believe their primary bank does not understand their needs. (Cisco, 2016) We’ve all come home to stuffed mailboxes filled with offerings for a card we already have, or for a mortgage we don’t need. At best, people toss the mail in…

Read More