Category: Data & Insights

The 5 ways banks can profit from customer segmentation

For the most part, the power of microsegmentation is talked about through the following marketing lens: refine personas to understand behaviour so that you can […]

Banks need to get smarter with customer targeting

With personalization being the buzzword of the year, we’ve all glossed over one important point: a personalized experience doesn’t necessarily mean a wholly unique experience […]

[Infographic] How well do banks know their customers?

In an era where the customer is king and personalization drives business value, the banking industry has been slow to achieve the level of data […]

Big data analytics

How digital receipts can drive personalization for banks

This is a syndicated post. You can find my original post on LinkedIn 2016-11-29 43% of customers believe their primary bank does not understand their needs. (Cisco, 2016) […]