The 5 ways banks can profit from customer segmentation

For the most part, the power of microsegmentation is talked about through the following marketing lens: refine personas to understand behaviour so that you can address customer needs in a relevant way that will increase their likelihood of saying  “yes” to whatever you’re selling them. But microsegmentation isn’t just a way for financial marketers to…

Read More

Banks need to get smarter with customer targeting

With personalization being the buzzword of the year, we’ve all glossed over one important point: a personalized experience doesn’t necessarily mean a wholly unique experience – it’s a byproduct of sophisticated segmentation. “If you and I buy the same books off of Amazon, we will both get targeted with the same book recommendation the next…

Read More