All posts by Izabella Gabowicz

After 15 years at IBM in Global Business Services, designing & delivering application solutions for enterprise clients, Izabella is now COO at Sensibill, a B2E2C fintech partnering with banks, where she is responsible for the company's go-to-market, client success/delivery & product functions.

The 5 ways banks can profit from customer segmentation

For the most part, the power of microsegmentation is talked about through the following marketing lens: refine personas to understand behaviour so that you can […]

Banks need to get smarter with customer targeting

With personalization being the buzzword of the year, we’ve all glossed over one important point: a personalized experience doesn’t necessarily mean a wholly unique experience […]