Infographic: How the self-employed can drive banking revenue

57.3 million Americans are self-employed or own a business with less than 5 employees.



Many of these professionals are hiding in personal banking accounts.

Self-employed

51% use personal banking accounts exclusively for their business transactions

Micro-businesses

33% use personal banking accounts exclusively for their business transactions


There’s a significant number of high-earning businesses in personal banking that could be migrated to business products and/or accounts.

11% are making $75,000+

6% are making more than $100,000


The cross-sell opportunity is lucrative

Based on account fees alone, banks could drive millions in top-line revenue growth. 


Our research uncovered the market opportunity for the top 10 U.S. banks. Want to find out more?

Find out how many businesses are hiding in your personal banking accounts.

Header image created using Creative Common assets from Pablo Stanley.