The rise of the self-employed: Banking’s biggest untapped market

In the U.S. alone, there are 57.3 million Americans who are self-employed in some capacity; many of which, prefer not to deal with big banks. The majority believe big banks are not designed to service their needs and wish there were more alternatives. As a result, almost 1 in 2 do not have a business relationship with a bank.

We explore the self-employed segment, and outline some of their unique needs. By delivering differentiated services or experiences that the self-employed crave, banks have the opportunity to stand apart from their peers. Our findings point to the need for more solutions that help these customers manage their administrative tasks and grow their businesses. In this report, you’ll find out how  banks can capture the self-employed segment and generate new revenue.

Read the full report here. 

Header image created using Creative Common assets from Pablo Stanley.