Alterna partners with Sensibill to offer receipts solution to mobile banking customers

Originally published by Alterna Bank, 23-10-2017 Alterna Bank will expand its digital profile and give customers a robust tool at their fingertips which will completely streamline receipt management with near real-time processing. Alterna Bank scored a big win earlier in the year with the launch of Canada’ first end-to-end digital mortgage, and now comes to the … Continue reading Alterna partners with Sensibill to offer receipts solution to mobile banking customers

Royal Bank of Scotland partners with Sensibill to give business banking customers greater control of their finances

Originally published by Globe NewsWire 10-17-2017 Royal Bank of Scotland (RBS) and Sensibill have partnered to alleviate a major pain point for small business banking customers: receipt management. Sensibill’s digital receipt solution will bring convenience to small business owners, allowing them to manage their cash flow, and streamline their administrative efficiencies directly from their mobile banking … Continue reading Royal Bank of Scotland partners with Sensibill to give business banking customers greater control of their finances

The 5 ways banks can profit from customer segmentation

For the most part, the power of microsegmentation is talked about through the following marketing lens: refine personas to understand behaviour so that you can address customer needs in a relevant way that will increase their likelihood of saying  “yes” to whatever you’re selling them. But microsegmentation isn’t just a way for financial marketers to … Continue reading The 5 ways banks can profit from customer segmentation