Banks need to get smarter with customer targeting

With personalization being the buzzword of the year, we’ve all glossed over one important point: a personalized experience doesn't necessarily mean a wholly unique experience - it’s a byproduct of sophisticated segmentation. "If you and I buy the same books off of Amazon, we will both get targeted with the same book recommendation the next … Continue reading Banks need to get smarter with customer targeting

Sensibill wins Best of Show at Finovate Fall 2017

We're proud to announce that Sensibill's demonstration of the brand new +Pulse tool won the Best of Show Award at Finovate Fall 2017! What is +Pulse?  At Sensibill, we believe that every receipt tells a story. Exactly what people buy and what instrument they choose to pay with can be directly tied to customer profitability, personality … Continue reading Sensibill wins Best of Show at Finovate Fall 2017