“It is imperative that banks consider mobile enhancements in tandem with personalization efforts. Singularly pursuing a clean digital experience would be missing the point entirely.”
Google, Apple, Facebook, and Amazon (GAFA) have transformed the customer experience, and upped the ante for how banks are expected to engage with their customers. As these tech giants continue to encroach on the financial services sector, banks need to rethink their digital initiatives if they want to keep pace.
In this paper, you will learn:
- How personalization is impacting the bank-customer relationship in the digital age
- How GAFA and top tier banks leverage customer data to drive revenue & loyalty
- The role of data analytics in the future of financial services
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